Top Banner Sizes:The most effective banners sizes
Common Web Banner Sizes
One of the most important things to consider when creating banners for Display Advertising is which sizes to use. The banner size can have a major effect on how ads perform – and the right choice can in fact boost your ad effectiveness. To help you out we’ve collected data from 4.8 billion ad impressions on millions of sites to bring you the most up to date statistics on banner usage for 2018. If you want to know which banners are the most commonly used across the web, this guide is for you.
The Interactive Advertising Bureau (IAB) has created standardized guidelines on banner sizes, which work across all advertising networks, including the Google Display Network (GDN). If you want to learn more about the different sizes and how common they are, you will find the 15 most important formats in a handy chart below – together with how common they are, to make it easier for you to plan your campaign.
Standard Banner Sizes
|300x250||Medium Rectangle||40%||<150 kb|
|160x600||Wide Skyscraper||12%||<150 kb|
|300x600||Half Page||5%||<150 kb|
|336x280||Large Rectangle||<1%||<150 kb|
|234x60||Half Banner||<1%||<150 kb|
|120x240||Vertical Banner||<1%||<150 kb|